Real Time Analytics

Privacy Policy

Soho Analytics’ Privacy Policy & Terms of Service
Privacy Policy
Last Updated: August 1, 2014

This Privacy Policy is designed to let you know how Soho Analytics and its affiliates (collectively, “Hair Library”), collect, use, store, share and protect your personal information. This Privacy Policy explains the data collection and use practices of the website and the services (as defined in the User Agreement). The terms “you,” “your,” and “yours” refer to the customer/purchaser utilizing our website. The terms “Hair Library,” “we,” “us,” and “our” refer to Hair Library. By using this website or any Soho Analytics’ Services, you consent to the practices prescribed in this statement. We may amend this Privacy Policy at any time by posting a revised version on our website. If the revised version includes a substantial change (as determined in our sole discretion), we will provide you with 30 days’ prior notice by posting notice of the change on the “Privacy Policy” page of our website. It is recommended that you visit this page frequently to check for changes.
How we collect information about you
When you visit the Hair Library website or use Soho Analytics’ Services , we collect information sent to us by your computer, mobile phone, or other access device. This information may include your IP address, device information including, but not limited to, identifier, name and type, operating system, mobile network information and standard web log information, such as your browser type, traffic to and from our site and the pages you accessed on our website. See “How we protect and store personal information” below for details on how we will encrypt and protect your personal information.
If you create a Hair Library Account (as defined in the Soho Analytics User Agreement) or use Soho Analytics Services, we may collect and store the following types of information:
• Contact information – your name, address, phone, email and other similar information.
• Financial information – the full bank account numbers and/or credit card numbers that you link to your Hair Library Account or give us when you use Soho Analytics Services.
Before permitting you to use Soho Analytics Services, we may require you to provide additional information we can use to verify your identity or address or manage risk, such as your date of birth, partial social security numbers or other information. We may also obtain information about you from third parties such as identity verification services.

When you use Soho Analytics Services, we collect information about your transactions and your other activities on our website and we may collect information about your computer or other access device for fraud prevention purposes.

You may choose to provide us with access to certain personal information stored by third parties such as social media sites (such as Facebook and Twitter). The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. By associating an account managed by a third party with your Hair Library account and authorizing Soho Analytics to have access to this information, you agree that Soho Analytics may use this information in accordance with this Privacy Policy.

Finally, we may collect additional information from or about you in other ways such as contacts with our customer support team.
How we use cookies
When you access our website or content or use our application or Soho Analytics Services, we, or companies we work with, may place small data files called cookies on your computer or other device. We use these technologies to recognize you as a Hair Library user; customize Soho Analytics Services, content, and advertising; measure promotional effectiveness; and collect information about your computer or other access device to mitigate risk, help prevent fraud and promote trust and safety.

We use both session and persistent cookies when you access our website or content. Session cookies expire and no longer have any effect when you log out of your Hair Library Account or close your browser. Longer lasting cookies, known as persistent cookies remain on your browser until you erase them or they expire.

You are free to decline our cookies if your browser or browser add-on permits, but doing so may interfere with your use of our website. The help section of most browsers or browser add-ons provides instructions on blocking, deleting or disabling cookies.
How we protect and store personal information
Throughout this policy, we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been anonymized so that it does not identify a specific user.

We store and process your personal information on our computers in the United States and elsewhere in the world where Soho Analytics facilities or our service providers are located. We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls. We also authorize access to personal information only for those employees who require it to fulfil their job responsibilities. All of our physical, electronic and procedural safeguards are designed to comply with applicable laws and regulations.
How we use the personal information we collect
Our primary purpose in collecting personal information is to provide you with a secure, efficient, and customized experience and we strive to limit the amount of personal information we need to collect, use or disclose. We may use your personal information to:
• Provide Soho Analytics Services and related customer support;
• Match listed products with your personal preferences and hair types;
• Compare information for accuracy and verify with third parties.
We will also use your email address to send you notices about your transactions, deliver service update notices, marketing messages, and promotional offers based on your communication preferences.
We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize the Soho Analytics Services, as well as our content and advertising.
How we share personal information with other parties
We may share your personal information with:
• Service providers under contract who assist with our business operations such as fraud prevention, bill collection, marketing and technology services. Our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own benefit.
• Partnering financial institutions.
• Companies that we plan to merge with or be acquired by. (Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information. You will receive prior notice of any change in applicable policy.)
• Law enforcement, government officials, or other third parties when:
o We are compelled to do so by a subpoena, court order or similar legal procedure; or
o We believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity or to investigate violations of our User Agreement.
• Other third parties with your consent or direction to do so.
Soho Analytics will not provide your personal information to any other Hair Library users without your consent or direction.
Children’s privacy
This Site is not directed to children under the age of 18. If a parent becomes aware that his or her child has provided us with personal information without parental consent, he or she should contact us at the address listed below. If we become aware that a child under the age of 13 has provided us with personal information, we will delete such information from our files immediately.
How you can contact us about privacy questions
If you have questions or concerns regarding this policy, you should contact us at